Before we dive into the details of crowdfunding, let’s take a step back and look at where we (Love Yourself) have come from and where we are going.
The Problem
The 2019 England Health Survey estimated that 28% of adults are obese, with a further 36% being overweight. Opting to have professionals create your diet is a one-stop solution to avoiding the pitfalls that come from massive portions, poor quality ingredients and the inevitable "I will get a takeaway" decision when life gets stressful.
People are time poor. People are stressed. People have limited awareness. Love Yourself aims to solve all three of these massive, nationwide problems by providing easier, accessible solutions to healthy eating and a knowledge base to create healthy habits.
Our Goal:
To improve the eating habits of the nation
Sounds simple enough, right? Well... yes and no. Since starting in 2018, we've gone from 0 customers to over 10,000 health-conscious and taste loving folks who trust Love Yourself to deliver freshly prepared, nutritionally balanced, calorie-controlled meals, right to their door. The journey to where we are now has been amazing, and the support from our community has been nothing short of inspirational.
The Solution
Healthy diets don’t need to be boring, which is what we truly believe. The Love Yourself mantra goes a long way: heat, eat, repeat.
Our in-house nutritionist and Michelin-trained chef work together to create brilliant new menus week in, week out, using fresh and wholesome ingredients without unnecessary additives, preservatives or processed nasties. Feeling great can taste great too.
Something that’s been on our minds for a while is crowdfunding. We’re ecstatic to have such a thoughtful and energetic community here at Love Yourself, so it makes perfect sense to ask you to be involved as we seek to raise investment.
What is Crowdfunding?
If you don’t know about crowdfunding already, here’s a quick explanation. It essentially offers a large group of people the chance to invest in businesses they believe in; allowing them to own a piece of the business for relatively small amounts of money.
Previously, to raise funds for growth, companies would rely on other companies or high net worth investors to provide a cash influx to the company in exchange for a share in the company.
Today, with the improvements in technologies and new platforms, the barriers for people to invest in companies have been lowered, making it more accessible for EVERYONE to invest in companies they believe in, and share in their success. Platforms, like Seedrs, are a great example allowing almost anyone to create their own investment portfolio for very little cash.
There are different crowdfunding types like:
- Equity crowdfunding
- Peer-to-peer lending
- Profit-sharing
- Rewards-based crowdfunding
- Donation-based crowdfunding
We are going down the equity crowdfunding route. In essence, it means that you will get a proportionate amount of shares depending on how much money you invest, along with some nifty Love Yourself benefits.
For Love Yourself, raising money this way increases awareness of the brand, allows our advocates to share our success and provides the cash we need to grow the company nationwide and provide healthy food for more people.
It’s all done online, takes a few minutes to get involved and means that we can share a slice of our company with you.
How to get started with crowdfunding
We're using Seedrs as our crowdfunding platform, which works a little something like this:
Step 1: Sign up and provide your personal details
After sign up you will be prompted to enter your email address, set a password, and sign the membership agreement. After completing this and verifying your email address you will be asked to provide the following information:
- Full legal name
- Date of birth
- Address
- Tax residency information
Step 2: Select your investor profile to become authorised to invest
When setting up your account you need to pick your investing profile, this will require you to choose from three investing profiles.
This doesn’t change your investment opportunities, just simple housekeeping. As a financially regulated business, Seedrs are required to make sure each investor on the site is categorised appropriately. The three investor profiles are as follows:
Step 3: Verify your identity
The last part of the sign-up process is verification. This last check will require you to prove your identification, once this is complete this will allow you to invest in campaigns and begin your Seedrs journey.
What’s more, there are tax benefits for investors that you mightn’t be aware of. If you’re curious about that side of things, take a look at the SEIS and EIS schemes to learn a little more.
So, you’ve got the scoop and know our goals, what crowdfunding is, how to get involved, and the potential benefits, so why is Love Yourself Crowdfunding?
Why we are crowdfunding
We are serious when we say we want to offer delicious, nutritionally balanced, stress-free meals to as many people in the nation as we can. In order to strive towards that goal, we need cash on hand to make it happen.
Crowdfunding is the ideal way for us to supercharge our growth at the same time as further developing our fantastic community of 10,000+ active customers. Together we can intensify our mission:
"We want to improve the diet of the UK so that we can live healthier, happier and longer lives." - Wojtek, CEO
The more of you we have on board, the louder our voice will be as we continue to shout about the many health benefits of having a nutritionally balanced diet.
As a loyal customer, we welcome you to invest and be a part and be part of our mission - pre-register your interest here
We are hungry for more and we hope you are too!
Disclaimer
Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future. Seedrs does not make investment recommendations to you and any investment decision should be made on the basis of the full campaign. No communications from Seedrs, through email or any other medium, should be construed as an investment recommendation.
Approved by Seedrs
Seedrs Limited is authorised and regulated by the Financial Conduct Authority. Seedrs Limited is a limited company, registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW.