When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.


How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime.


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service ( or Privacy Statement (


We may process your personal information for our legitimate business

View a list of our Third Party Processors Here

‘Legitimate Interests’ means the interests of our company in conducting
and managing our business to enable us to give you the best
service/products and the best and most secure experience. It can and
does also apply to processing which is in your interests too.

Processing for our legitimate interests may include processing for the
purposes of (i) fraud prevention and compliance; (ii) certain direct
marketing and promotional activities; (iii) the provision and operation of
referral marketing programmes; (iv) network and information systems
security; (v) data analytics; (vi) enhancing, modifying or improving our
service; (vii) identifying usage trends; or (viii) determining the effectiveness
of promotional campaigns or advertising.

In connection with the above activities, we may share your personal
information with trusted suppliers who assist us in our data processing
activities. For a list of our current suppliers with whom we share data and
what they do with that data, please get in touch

When we process your personal information for our legitimate interests, we
make sure to consider and balance any potential impact on you (both
positive and negative), and your rights under data protection laws. Our
legitimate business interests do not automatically override your interests -
we will not use your personal data for activities where our interests are
overridden by the impact on you (unless we have your consent or are
otherwise required or permitted by law).

You have the right to object to this processing if you wish and if you wish
to do so please contact

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.



In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

SECTION 11 - Paper Planes

Love Yourself works with Paperplanes to automate Direct mail follow up based on interaction with the website. Paperplanes uses a modified version of tracking software to capture website interaction. This tool gives Paperplanes insight into the way visitors use the website with the specific goal of sending a relevant Direct Mail based on website interaction.

Paperplanes, processes the data and do not disclose it to third parties. The collected data is stored in an encrypted environment in the UK. Paperplanes is also set up in such a way that the IP address of the website visitor is automatically anonymised: the last 6 digits of the IP address are not stored or displayed. If your browser is set not to be tracked, Paperplanes will not collect any data from your visit. Paperplanes uses the cookies to identify visitors with the

Paperplanes uses the following cookies:

  • _pk_ref: This cookie tracks from which website you are visiting the Love Yourself website. It is valid for 6 months.
  • _pk_id: This cookie determines if you are a new or returning visitor. This cookie is valid for 13 months.
  • _pk_ses: This cookie determines which pages you have visited on Love Yourself. The cookie is only valid during that specific visit.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at